Privacy Policy

At AC Plumbers Ltd., your privacy is important to us. We are a plumbing and heating company based in Brighton, serving customers across Brighton, Hove, Lewes, Worthing, and surrounding areas. This policy explains how we collect, use, and protect your personal data.

1. Who We Are

AC Plumbers Ltd. is a registered plumbing and heating business based in Brighton, United Kingdom. We offer a comprehensive range of plumbing, heating, and related services to residential customers within the Brighton and Hove area.

2. What Data We Collect

Contact details (such as your name, email address, phone number, and address)
Technical information (including your IP address, browser type, and device information)
Usage data (such as pages visited, time spent on our website, and interactions)
Information you provide via forms (e.g., service requests, quote forms, or feedback)

Website analytics (Umami)

We use Umami Analytics to understand how visitors use our website and to improve its performance and content. Umami is designed to be privacy-focused: it does not use cookies in the tracking code and does not collect personally identifiable information. Data is anonymized and visitors are not tracked across different websites.

Lawful basis: Legitimate interests (website measurement and improvement).

3. Why We Collect Your Data

To respond to your enquiries and provide requested services
To process bookings, quotes, and service requests
To improve our website, services, and customer experience
To send important service-related communications
To comply with legal and regulatory obligations

4. Lawful Basis for Processing

Your consent (for example, when you submit a contact or quote form)
Contractual necessity (when providing you with a quote or service)
Legitimate interests (such as website analytics and service improvement)
Legal compliance (such as safety checks and record-keeping)

With trusted service providers (such as website hosting, analytics, and payment processors) who help us deliver our services
With legal authorities if required by law or to protect our rights

We never sell your personal data to third parties.

6. Your Rights

You have the right to:

Access, correct, or delete your personal data
Object to or restrict certain types of processing
Withdraw your consent at any time (where applicable)
Lodge a complaint with the Information Commissioner’s Office (ICO)

7. How We Protect Your Data

We use secure servers, encryption, and strict access controls to protect your information. Only authorised personnel have access to your data, and we regularly review our security measures.